Question #1: What made you want to become an author?
My maternal grandfather, Prof.Abdul Aleem, my mom Mrs. Jamila Siddiqi, and my dad, Prof. A. Majid Siddiqi influenced me a lot and instilled in me the quality of communication through the medium of writing. Being the granddaughter of the renowned freedom fighter and thinker of India Prof. Abdul Aleem, Mahatma Gandhi has always inspired me. I have been raised by learning about Mahatma Gandhi, Abraham Lincoln , Pandit Jawaharlal Nehru, Martin Luther King Jr., Sardar Vallabhbhai Patel, Maulana Azad, and other renowned personalities of the world. I met Mrs. Indira Gandhi many times while growing up in India, and admired her a lot. Name of my latest book is: The Modern Mughal Mentality-New Strategies to Succeed in India and the Global Marketplace
When I left India for the United States, my father told me that I was fulfilling my destiny and both of their dreams. He wanted his only daughter Afshan to write a book in America that would not only demonstrate her knowledge, but change the world. With tall orders to follow, I immediately embraced his dream, and imagined myself becoming the ultimate authority for American business travelers to India. For the past several years I have been working on this dream.
Today, India is a rising giant and now known to be one of the fastest-growing economies in the world. For the full fiscal year 2014/2015, the Indian government estimated that the economy would expand 7.4%. This represents a significant acceleration over the revised 6.9% increase for the fiscal year 2013/2014 previously reported: +5.8% (The Indian government revised the previous data series to reflect new methodology and a change in the base year). Thus I saw the potential and timeliness of the project. Even though my inspiration was India, I knew that my business philosophies would translate well, not only in my own consulting business to help my clients, but I began to see a correlation between the way that I had consistently applied Jugaad in my business practices and my high level of achievement. I seemed to excel at whatever I did. I believed that interpreting my business philosophies could fill a void in the current business manual market. I started to notice examples of Jugaad in all sectors in my daily live in the United States.
Finally, I decided that there should be a template for all companies to improve their bottom lines. This led me to create the Jugaad Management Principle, a new business model which can inspire “out of the box” thinking and innovative strategies to stay ahead in today’s market. As I worked on the book, I began to implement the new business model, and witnessed the transformation of many businesses.
Question #2: What genre of books do you write?
Business,Non-fiction and Science-fiction.
A Critical Review for American Business Leaders Wishing to Succeed in India and Beyond
The Modern Mughal Mentality by leading business expert Dr. Afshan Hashmi, provides important insight to successful global business practices. Dr. Afshan Hashmi is an accomplished scientific researcher that was drawn into the world of business and economics. Her insights provide a critical understanding of business practices for all business leaders and particularly for those wishing to succeed within the Indian economy. In a conversational and non-technical manner Dr. Hashmi show how The Modern Mughal Mentality tackles business challenges by using the Jugaad Management Principle Business Model, i.e. thinking out of the box, to address today’s difficult business climate. At a time of challenging disruptive global economies the new business insights provided by Dr. Hashmi are even more important to business leaders.
“Brilliant, and a must-read for everyone!” — Dr. Vijay Govindarajan, Coxe Distinguished Professor at Tuck School of Business at Dartmouth College & Marvin Bower Fellow at Harvard Business School, The New York Times and Wall Street Journal Best Selling Author
“…Dr. Hashmi’s “Jugaad Management Principle” new business model will validate and bring attention to the areas in which you need to make changes to become more successful. …” Frank Islam, CEO and Chairman,FI Investment Group
The Modern Mughal Mentality transforms hardships and difficulties into success stories by introducing the Jugaad Management Principle Business Model, which can be applied to any business, anywhere.
For the purpose of this book, the term Jugaad will be defined as “obtaining your objectives by maximizing resources through thinking out of the box.”
Following this new business model will inspire all types of companies around the world, no matter how big or small, to create innovative mentalities, products, and strategies. The Modern Mughal Mentality reveals ways in which companies everywhere can benefit from this new business model.
It also reveals ways in which western companies can learn to be successful in India. Executives of multi-national corporations, government officials, and even American and global small business owners who have no plans to do business in India will benefit from the innovative and revolutionary approach to maximizing resources that The Modern Mughal Mentality delivers.
Multi-sector success stories illustrate the various components of the Jugaad Management Principle Business Model. Specific questions in the “Modern Mughal Mentality Exercises” at the end will guide the reader through putting the Jugaad Management Principle Business Model to work for their business.
Implementing the model can lead to increased profit, maximized resources, and a more efficient way of dealing with today’s turbulent economy. The Modern Mughal Mentality also identifies international opportunities in various industries – providing practical solutions to take the guesswork out of the equation.
The Modern Mughal Mentality’s four chapters reveal how the same mentality, which has enabled India to enjoy economic success in today’s turbulent times can radically transform any business. The Jugaad Management Principle Business Model can be used to maximize resources and increase profitability in many sectors. Success stories, important lessons to remember, and opportunities for growth in both India and around the world are given. The “Modern Mughal Mentality Exercises” at the end leads the reader to think creatively and use The Modern Mughal Mentality to create innovative and cost-effective solutions to problems on their own. Regardless of where the reader lives, or what type of business they run, they will be able to improve their bottom line by implementing these changes.
The 9 Unique Features of The Modern Mughal Mentality: New Strategies to Succeed in India and the Global Marketplace:
TheModern Mughal Mentality for the first time ever links Mughal Dynasty with Jugaad.
TheModern Mughal Mentality introduces a new model, the “Jugaad Management Principle Business Model” that illustrates an innovative theory proving that Creative Improvisation, Frugal Innovation, and Reverse Innovation can be part of Jugaad through Systematic Innovation alone.
For the purpose of our business model ‘systematic innovation,’ inspired by the Jugaad mentality can be further divided into seven key concepts:
The examples provided in the above mention 7 key concepts defining the secrets to using Jugaad successfully, showing that it has an organized system, background, and process attached while being developed.
The Modern Mughal Mentality teaches business people of all stripes how to transform hardships and difficulties with strategic examples and steps to take.
The Modern Mughal Mentality identifies and explains seven key practices of highly effective Indian businesses that can be implemented by anyone, anywhere for optimal results.
The Modern Mughal Mentality uses the “Jugaad Management Principle Business Model” to showcase successful businesses in both India and around the globe.
The Modern Mughal Mentality includesinspirational success stories in both India and around the globe, as well as future opportunities.
Modern Mughal Mentality Exercises are included to help readers practice the concepts taught in the book.
Quotes from the Book
“…The success of McDonald’s in India can be attributed to its adaptation of the Indian menu or glocalization.
Realizing that an alternative to beef and pork was necessary, McDonald’s accepted the challenge and created the McAloo Tikki Burger known as McAloo Tikki(TM) especially for the Indian vegetarian customers…” – The Modern Mughal Mentality
“…Tata’s U.S. companies provides nearly 19,000 jobs in the U.S. Since Tata group generated many jobs in America as well as internationally, the Tata group is a very good example of Jugaad-inspired reverse outsourcing.” -The Modern Mughal Mentality
“…So to attach Bollywood film personalities Lara Dutta and Kunal Kapoor with the Pizza Hut “Stories Happen” campaign was a very smart business strategy by the company. …”- The Modern Mughal Mentality
“…Levi’s Denizen brand jeans sell for about 40% less than premium Levi’s brand jeans and are available in U.S. Target stores. This example depicts that the Levi Strauss & Co. maximized their resources with what they had by launching a cost-effective new product and obtained their objectives by maximizing resources through thinking out of the box: Jugaad-inspired Reverse Innovation.” – The Modern Mughal Mentality
“…The Prime Minister Narendra Modi ‘s government embodies this sense of confidence. If ‘Jugaad’ ’ helped spawn such confidence, we must thank the discipline of Make Do. ‘Make in India’ is a refreshing declaration of a new age centered on innovation… This is the new paradigm born from Jugaad. It is all about innovation…” -Foreword of ” The Modern Mughal Mentality ” byRon Somers, Founder and CEO of India First Group, LLC (www.indiafirstgroup.com), and former President of US – India Business Council (USIBC)
– See more at: http://www.afshanhashmi.com/the_modern_mughal_mentality1/#sthash.ZFEaBLYX.dpuf
Question #3: How long have you been writing books?
Since 10 years. Ten years ago I started my research for this book and it took me seven years to write this book: The Modern Mughal Mentality.
Question #4: Are you self-published or traditionally published? And tell us why you chose either.
I am self-published. I got some offers from big traditional publishers but the time they would take for my book to come out was three years. As my book is on a topic which is very much a buzz in the western world that, why India is so successful and what Indians do to be successful that is Jugaad philosophy influenced by the Mughal-dynasty; I cannot wait for three years.
Question #5: What’s the best tip you can give to a new author?
Always do some fun things which you like to keep you motivated and focused as you move each day in your book writing projects. Never give up however much difficulties come across your path. I got lot of discouragement that I will not be able to write a book but I never got discouraged and never gave up and see today I am a published best-selling as well as Hot #1 new release author in a category ! All details on my author website: www.afshanhashmi.com
Also please visit my general website to see what else I do:
Question #6: What’s your writing routine like?
I write whenever ideas start floating in my mind. If in the middle of the night some idea comes to my mind I get up and start writing.
Yes when I write I do not take any phone calls. Take breaks in between and do things that I like to do which makes me motivated to write e.g. seeing TV shows which I like, listening to Bollywood songs, reading about fashion to name a few.
Question #7: What do you hope readers take away after reading one of your books?
Readers will be inspired to read my book. Also they will learn some new strategies to succeed in today,s economy. Thinking out of the box. The whole book is in a case-study format and very easy to understand. Even if you donot want to do business but just want to learn how to be successful in today’s world my book will be very helpful. Please read some of the 5 star reviews I have got on my author website as well as Amazon and the big endorsements I got from very successful people.
Bonus Question: Why should a reader want to read your book?
Readers will be very happy to read this book. You will learn a lot of Indian strategies of Jugaad a Hindi word about Creativity and Innovation.How Jugaad can be used in not only in India by very successful companies but also in the western world. Also some future opportunities are outlined that can be used or incorporated by readers in their future plans. My goal is that everyone from a florist to a big corporate house can use my book to learn. Also people who have no plans to do business in this global marketplace can also learn from this book. In a nutshell this book is for everyone to learn something!