Part Two: How to Earn $1,000 a Month From Self-Publishing

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This is a four part series. You might want to start from the beginning. Click here to view part one.

2. The Second Quarter: April – June

Your first book is out and you’re starting to gain traction with fans. Even though instinct may tell you to go out and market your book, you’re still in the building phase. If you have to choose between marketing your first book and writing your second book, then the next book should almost always be the path you take.

Task 1: Write Your Second Book

Image from http://annaldavis.net/tag/books/

It doesn’t matter if you write fiction or non-fiction. The second book you write should be a part of the same series as your first. You’re setting up a funnel for your readers. When you’ve written a bunch of standalone books, you have no way of knowing if readers who liked one will like the others. By writing a series, you’ll give existing readers a chance to read new work that they’re already inclined toward liking. It also provides new readers with a chance to purchase something else if they stumble upon your first book.

Write your second book using the method you perfected during the first quarter of the year. It should be easier the second time around, but if you run into any stumbling blocks, make sure to consult with your beta readers, editors, and fans to give you the boost you need.

Remember to brand your cover and blurb similarly to the first book in your series. Readers should be able to tell that they’re all connected.

Task 2: Connect With Authors and Host an Event

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Writing is no longer a solitary sport. Most of the authors who’ve learned the tools they need to succeed picked up those skills from other authors. Some writers go about networking in the wrong way. They’re only looking to take information without giving. You’re going to go in the complete opposite direction.

Host a multi-author event and ask the other members of your genre to be a part of it. This can be a Facebook event, Google Plus Hangout, in-person, or on another platform. You can also include a multi-author box set or other types of collaboration as well. Make helping these other authors find new readers the primary focus of the event.

When other authors see that you care about helping people, they’ll want to help you as well. It takes a lot of time to organize, but the insight and connections you make from these events are priceless. During the event, feel free to ask questions about platforms and marketing. Find out new information about what works without being too pushy. You never know how these connections will pay dividends, but you can be sure that they will.

Task 3: Optimize Every Platform

Image from https://www.smashwords.com/about/how_to_publish_on_smashwords

As part of a recent series of articles for Author Marketing Institute, we’ve talked about getting a foothold on other platforms. You can go exclusive on Amazon if you want, but that will cause you to miss out on at least four viable platforms where you can find new readers. Learn as much as you can about Apple, Nook Press, Kobo, and Google Play. Once you’ve placed your books there, figure out everything you can about Audible’s Audiobook Creation Exchange and translation services like Babelcube. Take advantage of all possible opportunities to earn money from your books.

Task 4: Improve Your Habits

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You’ve build up some strong habits for writing, publishing, and marketing in the first quarter. The second quarter gives you a chance to strengthen those skills. Aside from repetition, one of the best ways to improve your habits is to brainstorm ways to increase your productivity.

Sit down with a blank word processor doc or a sheet of paper. Pick an area of your business that seems to be lagging behind the rest. Use stream-of-consciousness writing to brainstorm the issues with your current system and ways you might be able to patch them up. You’d be surprised by how much a daily brainstorming session like this can fix most of the issues with your business over the course of a few weeks.

Task 5: Apply Your Findings

If your data collection has been comprehensive, then you may have some action steps worth taking. Let’s say that Facebook is the top referrer to your website’s book page. That may be a clue to start putting more time into the social media platform.

Do you have three fans who do all the commenting on your blog and reply to all your emails? Consider asking them to be a part of your street team to promote your book for you. Does one platform sell better than the others? See what you can do to enhance editions of the book sold at that location. There’s no point in gathering data if you aren’t going to use it. Learn everything you can from the information you’ve collected and apply it to your business.

Click here to read Part 3.

Practical Tips for Easy Air Travel

Practical Tips for Easy Air Travel by [Right, Ani]by Ani Right (Author)

Have you ever found your date via a special app while waiting in transit in the airport? Or have you tried mystery shopping to earn some pocket money in the airport shop? Do you know that professional thieves enjoy working on board?

VIEW BOOK ON AMAZON

“Another Author Marketing Club Premium member featured book. Ready to see your book featured here? Become a Premium member today”

AMC Buzz Team – June 23


Murdered in Malaysia: The Altantuya Story

Want to buzz this book? Copy the sample below & promote

This is the A-Z of the 2006 murder by C4 plastic explosives of Mongolian national Altantuya #amcbuzz https://www.amazon.com/dp/B072KHV17R/


Pirates (Nastragull Book 1)

Want to buzz this book? Copy the sample below & promote

This is a really interesting and good story, Nastragull! http://amzn.to/1S8BfZY #amcbuzz #scifinovel #scifiwriting #scifiauthor


Practical Tips for Easy Air Travel

Want to buzz this book? Copy the sample below & promote

Rear practical tips for your #travel – veteran traveler Ani is here to advise you! @AniRight #amcbuzz http://www.amazon.com/dip/B071ZVSJ9D


What Is Autism? Basics

Want to buzz this book? Copy the sample below & promote

Everything you need to know about #Autism – consice and clear ! @AniR535 #amcbuzz http//:www.amazon.com/dp/B06XCXN22W


A Traveller’s Guide to Finding the Best Accommodation

Want to buzz this book? Copy the sample below & promote

The best crash course on great #accommodation – help for #travellers @AniR535 #amcbuzz http://www.amazon.com/dp/B072KH8QTM


Zikara

Want to buzz this book? Copy the sample below & promote

New fantasy adventure through a fresh take of the heroes quest. “Zikara” is “Imaginative a deftly written.” #amcbuzz http://amzn.to/2tDxsAe


Blood and Bile (Legacy Book 1

Want to buzz this book? Copy the sample below & promote

Vikings meets The Crucible in this fantasy novel by @robertsonwrites @jcboyd_author! Get your copy today! http://amzn.to/2rprKRa #amcbuzz


The Key to Cabo

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Thrills as fast as the KLR can fly through the desert. @daveharrold2 Key to Cabo now $2.99! amzn.to/2t4dm1gamzn.to/2t4dm1g #amcbuzz


In This Life: Book 1 of the Past Life Series

Want to buzz this book? Copy the sample below & promote

#PastLifeSeries-Where millennia-old secrets test passion reality & love https://amzn.com/B00JS5AZ4Y @TerriPonce #paranormal #kindle #amcbuzz


Sleuthing with the Enemy

Want to buzz this book? Copy the sample below & promote

An angry werewolf and a cocky vampire.What could go wrong? A fun new paranormal romance from @caldwellbooks #amcbuzz https://goo.gl/paKrJT


How To Master Upwork

Want to buzz this book? Copy the sample below & promote

Create a successful and sustainable career on Upwork the largest freelancing platform in the world. #amcbuzz https://www.amazon.com/dp/B071ZKGR1Q

Part One: How to Earn $1,000 a Month From Self-Publishing

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The supposed gold rush has come to a close. Gone are the days where you could use your KDP Select free promotion to makes tens of thousands of dollars. Some authors exploited the Amazon algorithm or the customer review system to net a boatload of cash from 2010 on. The loopholes are closing and the number of books is swelling. Authors who want to earn a living from their books in the next five years will need to worry less about formulas and more about good old-fashioned hard work.

If you’re looking to make six-figures a year from your time as an indie author, then you should prepare to work 80-100 hours a week for the next few years. That being said, it’s possible for authors to earn supplementary income by combining daily writing, effective marketing, and targeted networking. Unless you have a massive breakthrough, 15-30 hours a week of work won’t net you a big payday, but you should be able to creep into the four-figure per month club by the end of a calendar year.

This four-part article goes over all the steps you’ll need to take to reach your goal of $1,000 per month. It assumes that you have all the fundamentals in place: professional-looking covers, a well-edited series of books, captivating blurbs, a website, and a mailing list. The following tips are unlikely to help if you don’t already have a solid foundation. Take the free Selling the First 100 Copies of Your Book course on the Author Marketing Academy and follow all the steps within to hit the bare minimum level for starting this process.

Once you’ve got your ducks in a row, make sure that you’ve secured 15 to 30 hours per week in your schedule for the entire year. This is non-negotiable. You can’t expect to take a few weeks or months off in the middle of the year and maintain the momentum you’ll need to build your business. Block out the time to take action, or you’re unlikely to reach your income goal.

With your schedule and a firm understanding of how to deliver a professional book in pace, here is a 12-month overview of what it’ll take to earn $1,000 from your monthly self-publishing sales:

1. The First Quarter: January – March

The first quarter of the year is your time to get good habits in place for the subsequent nine months. The publishing, marketing, and networking habits you establish now will help you build your brand exponentially as the year goes on. Many authors concentrate on writing their first book and save the other four tasks for later. That would be a mistake and it could set your income goal back indefinitely.

Task 1: Write Your First Book

Image from http://www.danpontefract.com/lessons-learned-from-a-first-time-author/

You might say to yourself, “I’m already doing this.” There’s a little more to it than that. Writing your first book has a lot to do with playing the percentages. Let’s say you have three ideas for stories. If you want to make a living from your writing, then it behooves you to pick the most popular genre with the greatest potential for a multi-book series. The artist in you might resist that sort of thinking, but you have to make a choice. Use your inner artist to write something that could be popular and earn you some money or spend your time on a passion project that probably won’t sell. For the purposes of this article, we’ll focus on the former: the first book of a series in a popular genre.

Writing your first book in this series will be a challenge if it’s your first piece of work overall. You’ll need to establish a workable system to write additional books in the series. Many authors have found that system through creating story beats, using that outline for a rough draft, and then editing with the help of beta readers. We’ve previously covered a sample 90-day writing plan, which you can use as a template for this 12-month system. Writing and finishing this book is key, but it’s not as important as figuring out a repeatable procedure that you can use over and over again to write more books.

Task 2: Set Up Your Website and Email List

Image from http://imgarcade.com/1/man-on-computer/

While you’re working on the first book of the year, it’s time to set up your website and email list. Blogging is becoming less important for authors as readers start to take in content in a variety of ways. Your website is really just a hub for your books, special announcements, and your email list signup form. It’s a necessary base of operations, but you also don’t have to spend top dollar or 20 hours a week keeping it up to date. Set up a simple, easy to follow site through WordPress or a similar platform, and put up a home page, a page for your books, a mailing list signup form, a contact form, and your social media links. Aside from collecting email addresses and allowing people to contact you, the website will probably not factor deeply into your monthly income.

The email list, on the other hand, is one of the most important tools in your arsenal. It’s where you’ll connect with and engage with potential fans. It’s how you’ll spread your reach to new readers. Your email list must be set up early on if you want to have any hope of expanding your audience.

Task 3: Choose One Social Platform

Image from http://femkegoedhart.com/2012/08/30/social-platform-off-the-shelf/

It’s too much to keep up with more than one social media platform at a time. There are plenty of authors who do it, though it’s doubtful that many of them see big results from the time they put in. Instead of spending hours of time on social media outreach every week, pick one platform to focus most of your attention on. There’s a spectrum of social outreach that goes from most time-consuming and rewarding to least time-consuming and valuable. Putting consistent time into things like podcasts and video will likely yield the biggest results. Spending all your time with Twitter and Facebook may lead to returns, but it has a high potential of being a time-waster. Pick one platform and spend 90 percent of your social media time there. It’s fine to dabble a little bit in all the platforms, but if you don’t have one front-runner, it’s unlikely you’ll see many results from your efforts.

Task 4: Create Your Habits

We’ve already discussed writing habits, but you’ll need to set up repeatable tasks in every area of your business. Figure out systems for sending your emails, posting on social media, and balancing your life and work tasks. Motivation and deadlines will drive you to complete projects, but these habits are what will keep you in line between your goal completion dates. Continual improvement of your systems will result in increased efficiency, organization, and income.

Task 5: Start Gathering Data

Use tracking links and analytics from your website to determine where your customers come from. An effective tracking system will tell you if your social media efforts are worth it. They’ll let you know which of your emails has been the most effective, and who your top readers are. The more data you’re able to collect, the better you’ll be able to set up marketing in the months and years ahead. For an example of tracking to the extreme, check out Steve Scott’s quarterly income reports.

Click here to read Part 2.

Friday’s $0.99 eBooks

Romance

 
By: Amie O'Brien
 
The opinionated daughter of a missionary is enslaved and gifted to a Muslim prince who has an inner vow to win her affection.

"This isn't just some lightweight romance. O'Brien gives the reader the downside of life as a commodity and it is jarring and disturbing, but oh so real. A fantastic read…" – Readers' Favorite

Or The Curse Of The Venns
By: Lucinda Elliot
 
An appreciative satire of the cliches of classical Gothic.

When Clarissa Greendale inherits the fortune of disreputable uncle she hardly knows, she does not expect to find herself forced into marriage with an aristocratic fortune hunter and wild, brawling, debauched social outcast. Not only that, but her name featured some way down on the list of eligible heiresses he planned to court. Still,Clarinda has always found Harley Venn set off the most unmaidenly tinglings in her; that is one consolation…

Yet neither did Clarinda expect to inherit the legacy of a wrongdoing from half a century before. For the wicked if beguiling Lord Venn seems to have inherited a family curse, which, having dispatched the main perpetrators of the old crime, now moves on to their heirs, who are just as wild a set of rakes as their elders. There are rumours of violent deaths preceded by appearances from an inexorable hooded spectre, of inexplicable strikes of lightning, and of haunted mirrors.

The light-hearted Harley Venn dismisses all these as conjuring tricks. He even hires a drunken charlatan of a professional magician to prove it.

Clarinda is far from sure that there is any rational explanation. Still, it would take more than an enforced marriage to an incorrigible pugilistic libertine or persecution from malevolent spectres to damage her steely nerves and sense of the ridiculous.

This lively Gothic comedy, written as a good natured satire of the cliches of classical Gothic, gives the reader a warm-hearted and courageous heroine, a rascally but beguiling anti-hero and an authentic historical background to the delightfully over-the-top adventures, a cast of wholly believable characters, an engaging love story and many chills on its way to its tumultuous conclusion.

Mystery, Thriller & Suspense

 
By: Tony Faggioli
 
Maggie Kincaid has been running from her ex-fiancé for five years, but now she’s about to find out that you can be stalked by things far worse than a love gone bad.
 
By: E.S. Shankar
 
This non-fiction ebook is the A-Z of the 2006 murder by C4 plastic explosives of Mongolian national Altantuya who became embroiled in the Malaysian government's US$2.3 billion Scorpene Stealth Submarines procurement contract with France. In the book's final chapter modeled after the famous 1898 expose 'J'accuse' by Émile Zola, author E.S. Shankar lays firmly the blame for a massive cover-up right at the door-step of Malaysia's prime minister Najib Tun Razak and what he has branded, as his government of thieves.

Christian Books & Bibles

A Lay Catholic's Perspective
By: Frances A. Garcia
 
Catholics always strive with sexual and family issues. This book is a guide, not only for Catholics, but also for anyone in a relationship who seeks to do God's will in their lives. This book may also be used as a guide to teach young people about the importance of marriage without preaching or lecturing them.

Arts & Photography

 
By: Liesbeth Heenk
 
All you need to know about Van Gogh

The 1-Hour Van Gogh Book is an accessible introduction to the life and work of Van Gogh, drawing from a vast number of letters written by the artist himself to his brother Theo, family and friends, to illustrate how he bravely faced life, art and mental illness.

If you want to gain a greater appreciation for one of the most fascinating artists of all time, this book is highly recommended.

Science Fiction & Fantasy

 
By: B. Kristin McMichael
 
Whitney flew halfway across the country to start over. She was ready to be a normal human; one who didn’t have to worry about drinking blood or all the fighting that went on in that world. And she was pretty close to getting that, at least until she decided to take swim lessons. She was paired with the high school hottie, and she’s quickly thrown right back into the night human world she thought she was getting away from. The only question is: Can she survive going back?
An epic thriller that will keep you guessing. A creative, fast-paced alien encounter and UFO disclosure series.
By: DD Godley
 
"An Epic Dystopian Science Fiction Thriller, With a Soul."
"Frighteningly Realistic Alien Contact, Abduction, and Invasion."
Disclosure: July 9th, 1947 ”" An intelligent creature was recovered from the wreckage of a mysterious object. Lieutenant Joshua Simpson receives his final order, to “bond with it.”
While “bonding with it” the Lieutenant discovers the frightening truth about humanity. Where did we come from? How did we get here? Who are these visitors?
Disclosure: October 16th, 2020 ”" Nick Campbell and Zoe Baker are selected and abducted.
Why? How are these abductions related to Lieutenant Joshua Simpson?
This is only the beginning. What follows is unexpected and irreversible.
 
By: Alex Sheppard
 
Caught between a corrupt Confederacy and an old enemy intent on eradicating life from the galaxy, the Endeavor and its crew find themselves on the run. Captain Milos knows, time is running out fast. And a young stowaway aboard the Endeavor with an unlikely bond with the Stryker may be the galaxy's last line of defense.

A grizzled old captain with a mysterious past, a ragtag crew, and a stowaway with a secret–can this band of misfits save the galaxy from annihilation?

Teens

 
By: Imogen Matthews
 
Wartime Holland. Who can you trust?

Deep in the Veluwe woods lies a secret that frustrates the Germans. Convinced that Jews are hiding close by they can find no proof..